Sign in

Elemental
Your life, sourced by science. A publication from Medium about health and wellness.

Hair

In Elemental. More on Medium.

Illustration: Matija Medved for Elemental

The truth about the new class of hair care products

In 2006, Sachajuan, the cult Stockholm hair care brand, debuted a scalp shampoo, expecting it to be a niche product. But in recent years, the shampoo — made with a scalp-tingling peppermint and packaged in an apothecary-like bottle to evoke medicine for hair — has become the brand’s top seller, says co-founder Sacha Mitic. Little wonder, then, that Sachajuan subsequently released a scalp treatment, a scalp conditioner, and, last month, a scalp scrub and scalp brush, the latter of which sold out almost instantly.

“It’s very important to clean the scalp,” says Mitic, who has also been a hairdresser since…


The long history of hair transplants, and why they’re suddenly so popular

Illustration: Sammy Stein

Kirk Peffer, 39, started noticeably losing his hair in his late twenties.

“It was just like a slow, gradual decline to a point where you’re like, ‘Man, I really wish I could do something about this,’” says the on-air jockey for 94.5 Bay FM in San Jose, CA. “For the longest time I kind of defined myself by my hair, and so losing it was a blow to me as a person, or at least, my confidence.”

Male-pattern baldness impacts an estimated 50 million men in the United States, and more and more men like Peffer are turning to surgical…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store