Femtech Startups Are Finally Innovating for Menopause

New companies are leaning into women’s midlife moments

Illustration by Celia Jacobs

Inside a Walgreens in Pacific Heights, an upscale district of San Francisco, Sydney Larson strolled through the aisles. Her heels clicked on the floor as she circled the cosmetics aisle, looping past colorful tubes of lipstick and fridges filled with two-for-one Vitaminwater. She…