Elemental
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Elemental

Why Fake News Is Candy to Our Brains

Memory bias causes people to hold on to the (true and untrue) stories we like

Credit: Sean Gladwell/Getty Images

HHuman memory is notoriously fallible. Experiments by Elizabeth Loftus in the 1970s demonstrated this particularly well. Loftus asked people to watch videos of car accidents and then answer a simple question: “About how fast were the cars going when they hit each other?” The…

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Erman Misirlisoy, PhD

Erman Misirlisoy, PhD

Neuroscientist writing about brains, behavior, & health. Sign up for my free newsletter on the science of well-being: erman.substack.com

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