YOUTH NOW

How Juul Exploited Teens’ Brains to Hook Them on Nicotine

After years of public health wins, there’s a new generation of nicotine users

Dana G Smith
Elemental
Published in
10 min readSep 26, 2018

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Illustration: Erik Carter

InIn 2016, it looked like public health officials had dodged a bullet. Teen use of tobacco products, which had been rising for two straight years following the introduction of e-cigarettes, was on

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Dana G Smith
Elemental

Health and science writer • PhD in 🧠 • Words in Scientific American, STAT, The Atlantic, The Guardian • Award-winning Covid-19 coverage for Elemental