Elemental
Published in

Elemental

How Oat Milk Conquered America

The Swedish company Oatly won over American baristas and launched a massive trend

Photo: Oatly

WWhen Chicago barista Dominic Rodriguez first heard about oat milk, he was skeptical. He had latte-making down to a fine art — at coffee competitions, he sculpts swan-necked turkeys and roses out of foam — and in his experience, plant-based milks didn’t foam correctly. “I’m a…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Zara Stone

Zara Stone

Tech+Culture f/lance journo. www.zarastone.net Bylines: OneZero, Marker, Atlantic, Forbes, etc. Pre-order: The Future of Science Is Female https://bit.ly/stm202