How Oat Milk Conquered America

The Swedish company Oatly won over American baristas and launched a massive trend

Zara Stone
Elemental
Published in
6 min readJun 3, 2019

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Photo: Oatly

WWhen Chicago barista Dominic Rodriguez first heard about oat milk, he was skeptical. He had latte-making down to a fine art — at coffee competitions, he sculpts swan-necked turkeys and roses out of foam — and in his experience, plant-based milks didn’t foam correctly. “I’m a…

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Zara Stone
Elemental

Tech+Culture f/lance journo. www.zarastone.net Bylines: OneZero, Marker, Atlantic, Forbes, etc. Author: The Future of Science Is Female https://bit.ly/stm202