How Stretching Became Big Business

It’s not just for athletes and the elderly anymore. Stretching is having a moment — especially among millennials.

Zara Stone
Elemental

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Illustration: Carolyn Figel

“W“We’re gonna start with a criss-cross position and stretch the hips out,” coaxes Emeline Lotherington from my laptop as I contort my body to mirror hers. I sink into the pigeon pose as she sighs with happiness. “This…

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Zara Stone
Elemental

Tech+Culture f/lance journo. www.zarastone.net Bylines: OneZero, Marker, Atlantic, Forbes, etc. Author: The Future of Science Is Female https://bit.ly/stm202