How Stretching Became Big Business

It’s not just for athletes and the elderly anymore. Stretching is having a moment — especially among millennials.

Illustration: Carolyn Figel

“We’re gonna start with a criss-cross position and stretch the hips out,” coaxes Emeline Lotherington from my laptop as I contort my body to mirror hers. I sink into the pigeon pose as she sighs with happiness. “This…