How Your Emotions Decide Your Fate

Erman Misirlisoy, PhD
Elemental
Published in
6 min readJan 10, 2022

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Photo by Lidya Nada on Unsplash

Emotions exist for a reason. You might think of a perfectly rational decision maker as an emotionless, intelligent robot. But emotions help us make crucial decisions quickly. When you hear a deep growl coming from the bushes next to you, your best bet is to jump and start running. If you stop to calculate risks, probabilities, and payoff matrices for the various actions you could take, rather like a robot might do, you could be…

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Erman Misirlisoy, PhD
Elemental

Research Leader (Ex-Instagram / Chief Scientist at multiple startups). Author of the User Insight Newsletter: https://userinsight.substack.com/