Inside the $2,000-a-Month, Invite-Only Fitness Clubs

Adaptogen mocktails, infrared saunas, ‘social self-care.’ Wellness is more than a luxury symbol; it’s a social status — for a privileged few.

Rina Raphael
Elemental
Published in
8 min readJan 3, 2020

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Photos courtesy of Remedy Place

NNestled on Los Angeles’s Sunset Strip, around the corner from Chateau Marmont, the dimmed lights of Remedy Place beckon. The newly opened 10,000-square-foot establishment has a sultry, moody feel with slate gray tones and jewel-colored velvet drapery. Tufted leather sofas and potted plants pepper a sleek lounge beside a bar where athleisure-clad individuals sip on adaptogen-packed mocktails. Remedy Place looks more like a hotel lobby than anything else.

Except for the fitness studio, hyperbaric chambers, and cryotherapy machines within view.

This elite space is not a gym, medical clinic, or biohacking lab. It’s a private wellness club, says founder Jonathan Leary, who also runs a private concierge practice.

Over the past few years, Leary heard from countless clients who complained they had no “toxic or temptation-free” place to hang out. And, as he notes, “in a place like L.A., people do love some type of exclusivity.”

Remedy Place encourages members to replace coffee dates with IV-drip meet-ups and sports fans to gather for televised games. “We’re trying to coin the term ‘social self-care,’” Leary says. But its kombucha-flowing happy hours don’t come cheap nor are they for everyone. Monthly memberships start at $495, and the cap is at 200 members. Remedy Place hasn’t done any overt marketing or advertising; it has relied on word-of-mouth and a few select invitations. So far, it’s worked — before the November launch, the club counted a number of celebrities, entertainment industry elite, and pro-athletes as members. On day two, Nike sent its executive team. Goop was fast behind.

Remedy Place is one of several new wellness clubs appealing to an upscale clientele by way of luxe concepts and strategic community building. In December, Monarch Athletic Club, a one-stop shop that marries high-end fitness with…

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Rina Raphael
Elemental

Journalist :: health, wellness, tech / Well To Do wellness industry newsletter at welltodo.substack.com