Illustration: Matija Medved for Elemental

Is Scalp the New Skin?

The truth about the new class of hair care products

2006, Sachajuan, the cult Stockholm hair care brand, debuted a scalp shampoo, expecting it to be a niche product. But in recent years, the shampoo — made with a scalp-tingling peppermint and packaged in an apothecary-like bottle to evoke medicine for hair — has become the brand’s top seller, says co-founder Sacha Mitic. Little wonder…