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Elemental
Your life, sourced by science. A publication from Medium about health and wellness.

Goop

In Elemental. More on Medium.

Inside the Silicon Valley Health and Performance Summit, featuring compression pants and a Lance Armstrong cameo

Illustration: George Wylesol

I’ve complained before that wellness — especially the Instagram version — is typically marketed as a women’s issue, promoting products aimed at unfair physical expectations. But pseudoscience does not discriminate, and men are not immune to the lure of optimization. The male version, however, is often presented under the guise of performance rather than appearance.


The science in Gwyneth Paltrow’s new Netflix series isn’t that bad—until you get to the exorcism

Elise Loehnen and Gwyneth Paltrow. Photo: Emma McIntyre/Getty Images

I’m going to be honest, I wanted to be outraged by this show. As Elemental’s senior staff writer, I’ve written about how the wellness industry, embodied by Gwyneth Paltrow and Goop, exploits people’s insecurities and very real health issues. I’ve nodded along and tweeted and ranted about the pseudoscience she and others peddle, selling people false hope in the form of useless overpriced devices and treatments, the best of which are a waste of money, the worst of which can cause very real health harms.

Elemental

Your life, sourced by science. A publication from Medium about health and wellness.

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