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Influencer Marketing

In Elemental. More on Medium.

Despite widespread criticism, brands like Flat Tummy Tea are still booming


“Food baby or real baby, bloat is a total b*tch!”

Heavily pregnant model Amber Rose instagrammed the above caption this June while holding a bag of Flat Tummy’s pregnancy tea. “It’s safe to take while pregnant,” she wrote. “Haters stop riding the bandwagon! #ad.”

Flat Tummy’s millennial pink webpage claims the pregnancy tea can aid nausea and digestion, “For our bloated babes!” Yet in small print at the bottom of the page the company notes: “Please do not use the products available on the site when pregnant or breastfeeding.” After being called out for this discrepancy, Rose deleted her post.

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