The Nuance

The Case Against Following Social Media Influencers

Beyond being a time suck, those highly curated Instagram posts can affect your well-being

Markham Heid
Elemental
Published in
4 min readMar 28, 2019

--

Photo: Eaters Collective on Unsplash

Every week, the Nuance will go beyond the basics, offering a deep and researched look at the latest science and expert insights on a buzzed-about health topic.

RResearchers have been writing about the so-called highlight reel effect of social media since at least 2014. The idea is that people tend to post mostly flattering or humblebrag-worthy stuff about themselves, and spending too much time absorbing these gilded depictions of other people’s lives could distort how you view your own.

The evidence backing this theory is mixed. Some of the early studies linked the highlight reel effect to symptoms of depression, while others found that its impact varied from one person to the next.

Some of the latest research suggests that exposure to idealized images — especially those posted by influencers on Instagram — may be fueling the kinds of negative social comparisons that make people feel bad about themselves.

“Many influencers begin as everyday, ordinary internet users, but by producing content that may be based on talent or skill or on disclosures into their lifestyle…

--

--

Markham Heid
Elemental

I’m a frequent contributor at TIME, the New York Times, and other media orgs. I write mostly about health and science. I like long walks and the Grateful Dead.