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The Neuroscience of Cravings

Research explains why people have intense urges for specific foods — and reveals ways to train our brains to resist them

Illustration by Haein Jeong

SServing as an experimental subject in the lab of Peter Hall means eating chocolate or potato chips — as much or as little of either as you want. And there’s no catch.




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David H. Freedman

David H. Freedman

David is a Boston-based science writer. The most recent of his five books is WRONG, about the problems with medical research and other expertise.

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