The Neuroscience of Cravings

Research explains why people have intense urges for specific foods — and reveals ways to train our brains to resist them

David H. Freedman
Elemental

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Illustration by Haein Jeong

SServing as an experimental subject in the lab of Peter Hall means eating chocolate or potato chips — as much or as little of either as you want. And there’s no catch.

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David H. Freedman
Elemental

David is a Boston-based science writer. The most recent of his five books is WRONG, about the problems with medical research and other expertise.