Illustrations by Max Guther

What Peloton Means for the Future of Fitness

The workout giant is changing at-home exercise — and spawning a flurry of copycats

Michelle Ruiz
Elemental
Published in
14 min readApr 15, 2019

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IIt’s 6:32 a.m. on a recent Tuesday, and the living room of my New York City apartment is dimly lit. My husband and children are mercifully still asleep, and I’m about to Peloton. Yes, it has become a verb, like Google or Xerox.

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Michelle Ruiz
Elemental

Freelance journalist for Vogue, Vanity Fair, The Wall Street Journal, and Medium.