The Nuance

The Science Behind Eureka Moments

Aha experiences aren’t as serendipitous as you may think. Here’s how to proactively produce them.

Markham Heid
Elemental
Published in
4 min readAug 1, 2019

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Illustration: Kieran Blakey

IIt’s the third century, B.C., and the King of Syracuse is suspicious. He has commissioned a new gold crown. But upon receiving the crown from his goldsmith, the king believes the item has been adulterated with silver. He asks his great scientist Archimedes to verify the crown’s purity.

At first, Archimedes is well and truly stumped. But then, as he slips into his bathtub and sees the water level rise, he realizes that he can use displaced water to assess the crown’s density and, therefore, its gold content. Archimedes leaps from the tub and runs naked through the streets shouting “Eureka!” which roughly translates to “I’ve got it!”

While its authenticity is debated, the story of Archimedes and the gold crown is still one of the most famous tales of scientific discovery. Researchers who study the process of creative breakthroughs, also referred to as “aha” or “eureka” moments, say Archimedes’ experience can offer valuable lessons to anyone who could use a little creative inspiration.

Eureka moments may seem unpredictable and unreplicable. But there are ways to coax…

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Markham Heid
Elemental

I’m a frequent contributor at TIME, the New York Times, and other media orgs. I write mostly about health and science. I like long walks and the Grateful Dead.