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Don’t Underestimate The Power of Disgust

Surprising ways the ‘yuck factor’ affects our brains, beliefs, and behavior

A sticker with a cartoon of a carton of milk with a face sticking its tongue out.
Photo: Tania Malréchauffé/Getty Images

It turns out that you don’t need a thick self-help book in order to “change your thoughts.” All you need is a bottle of — wait for it — fart spray. Not a big vial either, just a small whiff of “real fart” smell. This is according to David Pizarro, professor of…




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Michele DeMarco

Michele DeMarco

Award-winning writer, therapist, clinical ethicist, and researcher specializing in moral injury. I talk about the stuff many won’t. micheledemarco.com

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