They Swore by the Diet I Created — but I Completely Made It Up

How exposure to misinformation inoculation sometimes makes things worse

Image: Cathy Scola/Getty Images

While on vacation, Marcial Conte, the Brazilian publisher of my first book, met a woman who asked about his work. Upon learning he was responsible for A Mentira do Glutén: E Outros Mitos Sobre O Que Voce Comê (The Gluten Lie: And Other…