What It’s Really Like to Be a High-End Personal Trainer

Low pay, no vacation, predatory clients. The job is so much harder than the workouts.

Jon Marcus
Elemental

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Will Hansen. Photography: Simon Simard

Will Hansen and two colleagues spread out in a tiny conference room, wire up their laptops to a flat-screen TV, and get to work.

Spreadsheets pop up with deadlines, contacts, and sales numbers. There are flashes of event logistics software. Discussion ensues about social media strategy and “synergy” with product partners. A color-coded calendar streaks past the screen, so chaotic with appointments that it looks like modern art.

There’s little to give away what the three actually do for a living, other than their taut physiques, their head-to-toe fitness ensembles, and the kale salad Hansen downs to fuel him through a day that began with a client at 6:45 a.m. and is scheduled to run through 7:30 p.m., when he will meet with three new prospectives.

Hansen and his colleagues are high-end personal trainers at Golden Home Fitness in Boston, and they are part of an industry that thrives on a carefully cultivated image of effortlessness and self-assurance, poise, and patience.

“Show me a successful personal trainer and I’ll show you somebody that’s abusing caffeine.”

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