The Health Diaries

Why RXBAR CEO Peter Rahal Loves a Personality Quiz

‘It gives you a great sense of self-awareness, but it’s intense.’

Alexandra Sifferlin
Elemental
Published in
4 min readDec 4, 2018

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There are many ways to live a healthy life. The Health Diaries is a weekly series about the habits that keep notable people living well.

WWho thought a protein bar could ever create so much buzz? Peter Rahal, 32, the founder of RXBAR, certainly did. “I always wanted to build something meaningful,” says Rahal. “A bar saves you time and gives you nutrition. Why did they have to be so complicated?”

To build a better bar, Rahal and a co-founder started their company in Rahal’s parents’ basement in 2013 and began selling them to CrossFit gyms. The simple bars (one label reads, “3 egg whites, 6 almonds, 4 cashews, 2 dates, no BS”) have since become the go-to for gym junkies and people avoiding sugar, dairy, soy, and gluten.

Just a few years after launching, RXBAR was bought by food giant Kellogg Company for $600 million, and Rahal has remained the CEO. He spoke with Medium about his nutrition journey and love for personality quizzes:

I wake up between 6:30–7:30 a.m. on average. I only use an alarm clock if I have an appointment I can’t miss at 8 a.m.

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Elemental
Elemental

Published in Elemental

Elemental is a former publication from Medium for science-backed health and wellness coverage. Currently inactive and not taking submissions.

Alexandra Sifferlin
Alexandra Sifferlin

Written by Alexandra Sifferlin

Health and science journalist. Former editor of Medium’s Covid-19 Blog and deputy editor at Elemental. TIME Magazine writer before that

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