Jan 24, 2020
3 min read
You Have No Idea How Much Your Brain Is Ignoring
The eye-opening science behind ‘inattentional blindness’
In an iconic study from 1999, Daniel Simons and Christopher Chabris, researchers at Harvard University, used a gorilla costume as a prop to explore visual perception.
Subjects were asked to watch a video and count the number of times players passed a basketball…
