Elemental
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Elemental

You Have No Idea How Much Your Brain Is Ignoring

The eye-opening science behind ‘inattentional blindness’

Photo: olasunkanmi ariyo/Getty Images

InIn an iconic study from 1999, Daniel Simons and Christopher Chabris, researchers at Harvard University, used a gorilla costume as a prop to explore visual perception.

Subjects were asked to watch a video and count the number of times players passed a basketball…

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